Critical Perspectives exam

Crit perspectives exam

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A2 Media Exam

Critical Perspectives in Media

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Year 13 Media Evaluation...HELP!

OK so I can't bear for you all to be crying and wailing and (worse yet) submitting sub-standard Evaluations which I will have to suffer reading. Thus, here are some tips to help you along with the four big questions for A2 Evaluation:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The key thing here is forms and conventions so the first thing to do is identify the forms and conventions (AKA 'key ingredients' or things which are common to all/most examples) of music videos of your chosen genre. Then discuss which you have used, and WHY, and any which you feel you have developed or challenged (i.e. gone against).

2. How effective is the combination of your main product and ancillary texts?

This essentially means how well do your video and digipak/poster work together. Remember the purpose of the whole project was to promote a band/artist and their single/album so how well do your products achieve this? Do they present a unified and recogniseable 'image'? Would they appeal to your target audience?

3. What have you learned from your audience feedback?

Here you can write about the feedback you got during initial crit screenings and how you acted upon that as well as feedback that you have received on your final video and digipak/posters. All videos are now on YouTube so check for comments and encourage your family/friends/tutors/tutor groups to watch and comment on your videos. Try to get constructive, inightful comments - you may have to probe people for these! Ask your audience what they think of your video's concept, performance, cinematography, editing etc as well as what image they think it creates for your act. Get them to do some textual analysis for you!

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Consider your use of the following:

• Internet (youtube, blogger, google, wordl, bubbl.us, glogster, music downloading...)
• Music technology (MP3.
• Video editing software (i~Movie, Final Cut Pro)
• Photo editing software (Photoshop, photo scanning, any others)
• Mobile phone technology (using phones to play song to get lip syncing right?)

Try to comment on your use in ALL stages - research, planning, production and evaluation.

Year 13 Music Video Pitches

So next week each group will need to present a full, detailed pitch of your video production ideas to the class for feedback. This should include:

• Brief details about your band/artist, including which record label they're signed to, what their ideology is and who their target audience is.
• Synopsis of the video, including details of performance and/or narrative elements, location shots, costume images
• Animatic
• Explanation of how you have used Goodwin's elements within the video
• Explanation of WHY you have decided on this concept and HOW it will appeal to the target audience and 'fit' into the music industry
  

What you should have on your blogs so far...

1. Case study of a recording artist's image over time
• Star Image: Tracing Star Development through Music Video
• Which star did you analyse? What time period did you focus on?
• Summarise the changing image of your star (refer to a range of characteristic features)
• Textual evidence of early star image (include video references)
• Textual evidence of how star image develops (include video references)
• Theoretical, social and cultural contexts (e.g.: is star image connected to ideas about gender identity; sexuality; stardom itself; "girl power"; ethnic representation; discourses of power?)
• Institutional contexts (changes in signings; the star as brand; synergy; marketing; filming styles)
• How will you use this research to inform your production work?

2. Class notes on the history of music video & Goodwin
3. Jay-Z 99 Problems analysis (done in class)
4. Coffee & TV OR Tribute analysis (done in class)
5. Analysis of video of choice applying Goodwin
6. Chosen brief & details of group/initial response to brief
7. Analysis of video(s) of same genre as chosen brief & notes on what Codes & Conventions they've identified
8. Music Video Director presentation
9. Rough Trade lesson notes plus extra tasks
10. Notes on Adorno and Horkhiemer and the Culture industry
11. Target audience profile
12. Results of questionnaires to target audience and feedback from mini crit in lesson
13. Images and explanation of mood board
14. Analysis of 2 digi packs and one advert/poster of an album release
15. One Journal entry for every week we’ve been working on this project (should be up to at least 3 by now)

Year 12 lesson notes

Narrative

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