- You are SELLING the band/artist, not just describing them - make them sound appealing!
- Communicate information about their IDEOLOGY - what are they all about? What makes them interesting and unique?
- Include conventions such as: image of the CD, record company logo, details of the release date, details of other upcoming releases, quotes from band members and/or fans and/or industry insiders, details of other things they've done recently, website
http://www.publicityinsider.com/release.asp
http://musicians.about.com/od/musicindustrybasics/a/onesheettemp.htm
http://www.bbc.co.uk/pressoffice/pressreleases/
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