Monday, 19 November 2012

Tuesday, 2 October 2012

Thursday, 12 July 2012

Year 12/13 Summer Task

To create a case study of a well-established recording artist, looking at how their image has been constructed through a variety of media. This should include details of how they broke into the business, their ideology, record label and relationship with the label, any significant press attention and crucially, analyses of several videos and how these videos contributed to/created their 'image' and subsequently their success.

This could be done as a powerpoint, prezi or a series of blog posts and should include a variety of images, video and text.


Monday, 2 July 2012

Music Video Task

With a partner, make a presentation on a music video director of your choice in powerpoint, to present to the class next lesson. Include:
-A bio of them/their ideology/how they got into the business
-A breakdown of their most significant work
-A textual analysis of one or two of their videos
-Comments from artists and/or industry bods about their work
-Any other interesting titbits - ie. do they work with particular artists? Are they linked with any record labels? Have they done anything controversial?

Monday, 21 May 2012

Monday, 14 May 2012

Example Exam Questions A2 Media


Describe how you developed research and planning skills for media production and evaluatehow these skills contributed to creative decision making. Refer to a range of examples in youranswer to show how these skills developed over time.

Describe the ways in which your production work was informed by research into real mediatexts and how your ability to use such research for production developed over time.

Describe how you developed your skills in the use of digital technology for media productionand evaluate how these skills contributed to your creative decision making. Refer to a rangeof examples in your answer to show how these skills developed over time.

Explain how far your understanding of the conventions of existing media influenced the wayyou created your own media products. Refer to a range of examples in your answer to showhow this understanding developed over time.

Analyse media representation in one of your coursework productions.

Analyse one of your coursework productions in relation to genre.

Apply theories of narrative to one of your coursework productions.

Analyse one of your coursework productions in relation to the concept of audience.

'Media is communication'. Discuss the ways you have used media language to create meanings in one of your productions.

Friday, 10 February 2012

Year 13 Media Evaluation...HELP!

OK so I can't bear for you all to be crying and wailing and (worse yet) submitting sub-standard Evaluations which I will have to suffer reading. Thus, here are some tips to help you along with the four big questions for A2 Evaluation:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The key thing here is forms and conventions so the first thing to do is identify the forms and conventions (AKA 'key ingredients' or things which are common to all/most examples) of music videos of your chosen genre. Then discuss which you have used, and WHY, and any which you feel you have developed or challenged (i.e. gone against).

2. How effective is the combination of your main product and ancillary texts?

This essentially means how well do your video and digipak/poster work together. Remember the purpose of the whole project was to promote a band/artist and their single/album so how well do your products achieve this? Do they present a unified and recogniseable 'image'? Would they appeal to your target audience?

3. What have you learned from your audience feedback?

Here you can write about the feedback you got during initial crit screenings and how you acted upon that as well as feedback that you have received on your final video and digipak/posters. All videos are now on YouTube so check for comments and encourage your family/friends/tutors/tutor groups to watch and comment on your videos. Try to get constructive, inightful comments - you may have to probe people for these! Ask your audience what they think of your video's concept, performance, cinematography, editing etc as well as what image they think it creates for your act. Get them to do some textual analysis for you!

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Consider your use of the following:

  • Internet (youtube, blogger, google, wordl,, glogster, music downloading...)
  • Music technology (MP3.
  • Video editing software (i~Movie, Final Cut Pro)
  • Photo editing software (Photoshop, photo scanning, any others)
  • Mobile phone technology (using phones to play song to get lip syncing right?)

Try to comment on your use in ALL stages - research, planning, production and evaluation.