Tuesday, 2 June 2009

Contemporary British Broadcasting Stat Bank

1990 Broadcasting Act
Act allowed for channel 5 and multichannel satellite television to be created
Stated the bbc was now obliged to source 25% of its output from independant companies
Aim of the act was to reform the entire structure of British Broadcasting
Loosened regulations on programming and advertising
The 1996 Broadcasting act followed highlighting some amendments

1996 Broadcasting Act

The main provisions were:
To legislate for terrestrial TV
To relax ownership provisions
To regulate cross-media ownership arrangements
To introduce a 'restricted television service' licence
To strengthen provisions protecting C3 regional programming
To alter the C4 funding formula
To allow the ITC to regulate commercial services provided by the BBC
To merge the BSC and BCC
To introduce a code for the acquisition of rights to listed events

Public Service Broadcasting
-Refers to Broadcasting benefits public rather than for purely commercial concerns

-Have fulfill certain requirements

-Launch of first commercial broadcaster ITV in 1955

-Channel 4 has projected a £100m funding gap if it is continue with public service broadcasting after digital switch over

-Mass audiences ratings are becoming harder to achieve. In 1998 in top 20 Programmes - Average 17.3 Million people. 2002 it fell to 13.7 Million.

Viewing Figures

BBC is watched for an average for 5 hours a week.

viewing figures have gone down since 2009

BBC viewing shares have gone down alot, whilst satellite channels are taking more viewing shares and continues to increase

BBC 37.0
BBC2 10.0
ITV 4.4
C4 9

BBC1 27.2
BBC2 10.8
ITV 29.3
C4 10.5
5 5.7
Other 16.6

BBC1 21.8
BBC2 7.8
ITV 18.4
C4 7.5
5 5.0
Other 38.8

The BBC licence fee costs £142.50 per year, per household as of May 2009.
The Future of Television Funding (By Ofcom) Types of funding : Product placement- where programme scripts are build around products,
Programmes made by advertisers
Direct appeals to viewers for funds.

Mixed funding - Mixture of public and commercial revenue.
"In any case income from radio or television advertising remands an important source of revenue for the great majoirty of public broadcasters" - www.ebu.ch
"Ofcom suggests the creation of thsi new PSB body could be facilitated by giving channel 4 a "one off allocation" from the 130m a year BBC licence fee digital switchover surplus to use as funding to take a stake in BBC worldwide, the corporations commercail aim, or a merger with five ior over compainies"
Tv advertising lowered, internet advertising risen.

The large reduction in Television prices means that multiple TV's in a household is possible (High def, 26 inch TV's can be brought for under £200

The development of mobile services such as 3G and Edge means that television can be watched on mobile phones. Some shows like 24 & Prison break produce "Mobisodes" which are 2minute summaries of episodes.

The future of programming is the internet. Download, streaming and "on demand" services like 4oD and BBC i player are the future of broadcasting

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