•Solo artist or group?
•Name - brainstorm then select.
•Back story - who are they, how did they get together/get into the business, what have they done before etc.
•Ideology - what are their values/beliefs, what are they trying to promote in terms of music and/or a general philosophy.
•Image - include drawn images and/or photos of what they artist/band will look like. Clothes, make-up, hair, accessories etc. ‘The look’.
•Record Label - select one and give reasons for choice. Look to similar bands/artists for guidances.
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